Challenge
Create a credible and distinctive identity for a fictional strategic consulting firm that helps organizations navigate complex challenges and make confident decisions.
Approach
I developed a compass-inspired mark that communicates clarity, direction, and forward momentum. A professional color palette, structured typography, and consistent graphic elements extend the concept into a flexible identity system designed to remain recognizable across every client touchpoint.
Deliverables
Primary and secondary logos, color and typography system, brand guidelines, business cards, stationery, presentation materials, digital communications, marketing collateral, and environmental graphics.
