Challenge
Create distinctive visual identities for a collection of fictional organizations, each with its own personality, purpose, audience, and position within its imagined market.
Approach
Each identity begins with a fictional creative brief, followed by focused exploration of form, typography, symbolism, and color. I refine the strongest direction into a clear, memorable mark designed to reproduce effectively and remain recognizable across print and digital applications.
Deliverables
Logo concepts, primary and secondary marks, wordmarks, color variations, typography recommendations, brand color palettes, presentation mockups, and identity applications.
